Target Market

  • Football is the biggest sport in South Africa followed by rugby and cricket. Football is a lifestyle for many soccer lovers.
  • There are about 27 million football followers in South Africa.
  • NAFSA currently has 7 000 members on their database.
  • NAFSA’s target is to reach at least 1 million members in the next five years (2020-2025) through the following strategy:
          • The strategy is to build a strong national footprint for NAFSA through robust provincial and community structures and programmes.
          • NAFSA has now partnered with Intelliconnect technology solutions company to provide a membership loyalty benefits programme.
          • A robust administration and governance structure.
          • Appoint one of the well-known soccer legends as an ambassador for NAFSA.
          • Embark on a roadshow to re-launch and promote NAFSA and this will also serve as a consultative mission with grass-roots structures.
          • Organise supporter’s community tournaments and fan days.
          • Hosting annual supporters awards and competitions.